Stop Relying on Unpredictable
Referrals for Growth
Using my 4P Framework, I help dev agencies build a more reliable pipeline by repositioning their business, creating strategic partnerships, productizing their services, and producing high-impact content—so you never have to rely on unpredictable referrals again.
Who Is This For?
Is lead management and capacity planning a nightmare?
Do you often scramble to find new clients when a project wraps up?
Are you struggling to explain why clients should choose your agency over others?
Does your agency lose opportunities to competitors because your agencies look interchangeable?
Is your service team sitting around waiting for work?
Does it concern you to see billable hours go unused, affecting your agency's overall profitability?
If any of these resonate with you, then you're in the right place...
Most development agencies struggle to
grow for the same reasons.
They depend heavily on client referrals to grow.
This means that:
The agency is put in a tough spot when a client cancels or completes a project.
The agency finds it difficult to differentiate themselves from similar agencies.
The agency runs into staffing ups and downs that impact team culture and morale.
Serving a broad audience works when you start, but it won’t help you scale.
The fact is, In order to grow sustainably, you need to focus on where you provide the most value to your best clients, and build on a foundation of focus.
When you serve multiple client profile’s you end up multiplying the work needed to connect with each of them.
Providing custom services to every client might sound appealing at first, but it’s unsustainable from a marketing, operations, and team bandwidth perspective.
With greater focus, I’ve seen not only stronger lead flows, but stronger strategic partnerships, more impactful content, many other unexpected opportunities.
This is the key mindset shift that many agency leaders need to make.
You must muster the courage to focus your agency—to actually say NO to some of the poor fit leads that come in—if you want to set yourself up for greater success.
Start by taking a deep look at who your best customers are
When you pivot your agency to focus on your best fit clients and find more clients like them you’ll start to see all the secondary benefits that come from that focus. Benefits like:
You provide higher quality work because you better understand the ins and outs of your new niche.
You can market more easily because you can speak to the specific pains of your core audience.
Your operations can be streamlined because you’re doing more of the same type of work repeatedly.
You have more pricing power because specialists provide greater perceived value to your audience.
Your retention increases because you understand your audience better and provide better work and better results
The days of trying to grow an agency by serving a wide range of clients are numbered.
That approach may have worked in the early days when there were far fewer competitors and much larger agencies, but today it's working less and less.
In the crowded agency world of today, you need to go deep with your audience, not just your expertise.
When you take this to heart, you’ll be wondering why it took you so long to make the shift.
There are 3 Reasons Most Development Agencies Struggle
#1 - They rely too much on referrals
Referrals feel great, but they’re unpredictable. Without a structured outbound strategy, consistent content, or strategic partnerships, agencies hit a plateau where they’re dependent on past clients sending work their way.
#2 - They don’t have clear positioning
Many agencies stay too broad, thinking it will bring more opportunities. Instead, it creates more competition and makes them indistinguishable from others. A well-defined niche makes marketing, sales, and referrals easier.
#3 - They lack a predictable pipeline system
Many agencies treat pipeline as an afterthought—sporadic outreach, inconsistent content, and no clear way to generate demand. Without a repeatable system for attracting and converting leads, growth stalls.
Grow your agency into the business you’ve always wanted it to be
Capture more referrals beyond your clients
Build a strong network of folks who recognize you as the best in your field and industry and the natural place to refer folks to when they have the specific pain points you solve best.
Publish more content that converts into new opportunities
Publish a library of content that connects and resonates deeply with the challenges of your focused and well defined target-audience.
Unlock your pricing power
Deliver higher value to your audience due to your greater depth of expertise in their niche and position yourself as the premium specialized provider.
Maximize your client service efficiency
Deliver more effectively by automating and systematizing the activities that are consistent across all your great-fit clients.
Maintain a happy team
Provide your team with consistent similar and steady work with great fit clients allowing them to not only grow in their technical skills but in audience understanding.
The 4P Framework
Here's how it works:
Scaling a development agency isn’t about chasing trends or scrambling for leads. It’s about creating a business that grows strategically and sustainably. That’s where the 4P framework comes in—an actionable system to guide you toward long-term success.
The framework focuses on four critical areas: Positioning, Publishing, Productizing, and Partnerships, each designed to reinforce your growth in a holistic, sustainable way.
1. Positioning: Define Your Space, Own Your Market
Your agency can’t be everything to everyone, and that’s a good thing. Effective positioning is about narrowing your focus to the clients and industries that truly align with your strengths. We begin by taking a deep dive into your agency’s core competencies and pinpointing the exact pain points your ideal clients face that you’re best suited to solve.
To support this positioning, we help you leverage the most relevant channels for your audience. For example, if your target clients are established enterprises seeking tech modernization, we might focus on LinkedIn, where you can share thought leadership content, success stories, and industry insights. The goal is to make sure your messaging resonates on the platforms where your ideal clients are most active.
2. Publishing: Elevate Your Voice, Attract the Right Clients
Publishing isn’t just about content creation—it’s about visibility, authority, and trust-building. Through a well-executed publishing strategy, we help you elevate your voice and position your agency as a thought leader in your space. This includes identifying core content pillars that align with your expertise and your audience’s needs, whether it’s through videos, LinkedIn articles, or podcasts.
For example, if your audience includes non-tech enterprises looking to modernize, your content might focus on digital transformation case studies, actionable tech strategy tips, or trends in the industry. By distributing this content through the right channels—like niche communities, events, or social media platforms where your clients are active—you position yourself as a go-to expert. Publishing isn’t about posting for the sake of it—it’s about creating strategic content that builds trust and attracts the right prospects over time.
3. Productization: Build a Clear Path to Yes
Scaling isn’t just about working harder—it’s about making it easier for clients to say yes. Productization turns your expertise into structured, repeatable offerings that guide prospects from first interest to long-term partnership.
Rather than expecting clients to jump straight into a big engagement, we create a clear path: a free but valuable resource to build trust, a low-barrier paid offering to showcase your expertise, and a structured core service that naturally leads to deeper commitments.
This approach removes friction, improves conversions, and increases lifetime value while making sales and marketing more predictable. By aligning your offerings with how clients actually buy, we help you scale without relying on word-of-mouth alone.
4. Partnerships: Build Networks That Multiply Your Reach
Growth is rarely a solo journey. Strategic partnerships are key to expanding your influence and scaling your business faster. We identify the types of partnerships that will benefit your agency most—whether it’s referral partnerships with other service providers who share your target audience, joint ventures with complementary agencies, or co-marketing efforts that allow you to showcase your expertise to new audiences.
But identifying partners is only part of the equation. I help you build systems that nurture these relationships over time, turning them into a reliable pipeline for new business. These partnerships might also lead to guest blogging opportunities, podcast collaborations, or webinar co-hosting—all avenues to extend your reach and build credibility within your niche. Through partnerships, your agency gains access to broader networks, creating a multiplier effect for lead generation without needing to rely on paid channels.
How a Coaching Engagement Works
Weekly guided implementation and training.
You'll receive expert 1:1 assistance, advice, recommendations, and clear step-by-step instructions throughout all four phases.
A workstation to track your tasks and progress.
You'll receive access to a custom workstation to manage all our work together.
That includes tasks, documents, exercises, goals, and overall progress through the program.
A systematized and structured roadmap
You won't receive an experimental custom scope and no one will rely on you to bring a "problem of the week" to our meetings.
You're guided through a systematized and structured program that is divided into phases, each with checkpoints that contain specific tasks or "Bridgework" exercises designed to achieve certain milestones.
Every line item in the curriculum is dedicated to making progress toward our shared goals.
Take immediate action on what you learn.
Every week, you will receive a set of tailored tasks or exercises to guide you through each checkpoint and phase.
These exercises are crafted to ensure you make consistent and meaningful progress toward your goals and objectives, providing you with a clear path to completion.
Real time Slack communication
All clients are added to Slack for real-time communication, quick and efficient exchange of information, updates, and clarifications.
This instant and direct communication channel deepens our alignment and collaboration and allows clients to receive timely insights, have questions answered, and maintain a dynamic and responsive relationship.
Engagement Models
Every agency has different needs and resources, so I offer multiple ways to engage—whether you’re looking for a standalone workshop, a structured advisory program, or hands-on execution support. Each model is designed to help you break the referral cycle and build a predictable pipeline so you can grow with confidence.
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This live, 90-minute interactive group workshop is designed to help custom software agencies clarify their positioning and stand out in the market.
Best for: Dev agency founders who struggle to articulate their value and stand out from competitors.What you’ll accomplish:
Finally, explain what makes your agency different—clearly and persuasively.
Pinpoint your most profitable niche and ideal client profile.
Get the exact framework to make sales easier and stop competing on price.
Walk away with a refined agency positioning statement, ready to use
How It Works:
Live 90-minute workshop with interactive exercises
Small group format for personalized feedback
Proven frameworks to implement right away
Q&A session to address your specific challenges
Pricing: $500 per seat
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This 6-week focused strategy sprint is the foundation of my advisory and fractional work—but available as a standalone, high-impact engagement.
Best for: Dev agency founders who know they need to specialize but feel stuck on exactly how.
What you’ll accomplish:
Define your agency’s strongest market position and ideal customer profile
Create a concrete messaging strategy that makes you the obvious choice
Draft (or refine) a high-converting landing page that speaks to the right buyers
Leave with a crystal-clear, step-by-step action plan to attract better-fit clients
How It Works:
6-week guided sprint with structured exercises
Hands-on messaging and positioning refinement
Final deliverable: A completed strategic landing page wireframe
Access to templates for faster execution
Pricing: Starting at $3,500
Ongoing Programs
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This is the Haus Advisors flagship 12-month structured advisory program that provides hands-on guidance to break the referral cycle and build a predictable pipeline.
Best for: Dev agency founders who need a clear growth system and accountability to execute.
What you’ll accomplish:
Get a predictable sales pipeline—not just hope and hustle
Refine your service offerings for better positioning and higher-margin deals.
Build a system for generating inbound leads that compound over time
Break free from inconsistent referrals and word-of-mouth reliance
How it works:
Structured program with weekly coaching calls and execution plan
Templates, resources, and frameworks included—no guesswork
Accountability and guidance to keep you moving forward
Pricing: $2,500/month
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This isn’t just coaching—it’s coaching and exectution. It’s having a growth leader embedded in your agency without the salary and benefits overhead.
Best for: Dev agency founders who need expert strategy AND hands-on execution to drive growth
What you’ll accomplish:
An expert running your growth strategy so you can focus on delivery
More predictable revenue by implementing outbound, content, and partnership strategies
No more "trying everything"—a focused approach that actually works
A battle-tested system that builds your authority and pipeline over time
How it works:
Ongoing strategic leadership (no more guessing what works)
Execution support on content, outreach, and partnerships
KPI tracking to ensure consistent progress
Pricing: Starting at $7,000/month
Standalone Solutions
Testimonials
About Me
Most agencies struggle with inconsistent organic referral-led growth.
The reason is because they’re often focused on doing too many things for too many clients.
When this happens, nobody knows what you do best and you blend in with everyone else.
Until all of a sudden, you find yourself getting desperate, having to do layoffs, and taking on less than ideal projects.
What I do is specialize in helping agencies to build a strong pipeline of good fit leads.
I created The Agency Growth Blueprint because it’s the single most effective way to bring more focus and structure to your agency growth program.
And the benefit of a strong agency growth program is more consistent high-quality leads.
All of which allows you to scale your agency with more predictability and peace of mind.
Frequently Asked Questions
How much time should I dedicate to this?
My core advisory program involves a 60-minute guided strategy session per week. Each session will generate a couple of tasks that, on average, take approximately 60 minutes to complete. The most successful agency leaders dedicate about three hours per week in total.
Can I work with you outside your core program?
My core advisory program is the best fit for most clients. That said, if you’re unsure of whether you’re comfortable with a longer commitment, I offer a Positioning Sprint as a standalone product. Additionally, if you feel that you need more than advisory services, I may have the capacity for fractional CMO services.
How long will it take to see results?
The majority of clients are able to begin increasing their revenue within the first 90-days.
Do you have any case studies demonstrating results?
Yep. Here’s a great example of my playbook in action.
Is this also for other agency types?
Yes. If you operate an agency of any kind with five or more employees and this resonates with you, book a call.