Focus on These 3 Metrics To Increase Quality Inbound Leads

Is your agency trying to increase quality inbound leads?

It's not as complicated as many want to make it.

Here are the three key metrics you need to focus on:

1. Relevant Content Engagement

This is evidence that what you are talking about resonates with your target market.

Look at your social analytics and new follower to see if you're attracting your ideal client profile.

If it resonates, go deeper. If it's a dud, cut it out.

2. List Growth

This is evidence that folks want to go deeper with your agency in particular. They want to understand your unique POV on a deeper level.

Make sure you're turning the folks who are engaging with your social content into subscribers. Make them happy they subscribed by providing them consistent value.

3. Qualified conversations

These are the marketing leads that sales would be thrilled with, not simply emails that you're calling MQLs.

When those first two metrics are healthy and a subscriber experiences the pain that you solve, you'll be the first person they go to.

Sure, there might be other metrics you'll want to track, but if, at a minimum, you're able to increase these metrics, you will bring in new clients.