Interview: How Ndevr Became the Go-To WordPress Agency for Enterprise Publishers
Behind the Agency Podcast with Meeky Hwang, CEO of Ndevr
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Want the highlights without the full episode? Scroll down for takeaways, timestamps, and links.
TL;DR – Key Takeaways
Their niche is WordPress—but not in the way most people think
Ndevr focuses on high-traffic, enterprise-grade publishing platforms—not just blogs or marketing sites.The “3E Framework” sets them apart
They prioritize Audience Experience, Creator Experience, and Developer Experience—knowing that all three are deeply connected.Content migrations (especially back to WordPress) are surging
Many publishers are abandoning overcomplicated tech stacks and returning to WordPress for performance and maintainability.Real trust still happens face-to-face
Speaking at industry events and conferences remains one of their top-performing lead-gen channels, especially for enterprise accounts.They’re platform-first, not project-first
Most of their client relationships begin with a custom project but evolve into long-term, high-touch retainers.Strategic partnerships drive growth
From hosting providers to creative agencies, Ndevr has built a reliable partner ecosystem—one that fuels growth and learning.
Meet the Guest
Meeky Hwang is the CEO and co-founder of Ndevr, a WordPress development agency that specializes in high-scale digital media publishers. With a deep technical background and a history of hands-on client work, Meeky brings clarity and rigor to an often misunderstood slice of the WordPress world.
Episode Summary: What We Talked About
1. How Ndevr Was Born
What started as a freelance collaboration between Meeky and her former boss Matt turned into a full-fledged agency. Their shared technical backgrounds and tight collaboration laid the foundation for what Ndevr has become today.
2. Why They Focused on WordPress
While Ndevr once dabbled in Drupal, Laravel, and React builds, they eventually decided to go all-in on WordPress. Why? Because the scale and specialization in that ecosystem—especially in enterprise publishing—is where they do their best work.
“It’s easier to run efficiently, be strategic, and deliver real results when you focus.”
3. Their Unique 3E Framework
This part is gold. Meeky breaks down how Ndevr ensures success by balancing three interconnected pillars:
Audience Experience
Creator Experience
Developer Experience
This holistic view helps them solve complex problems that other dev agencies often miss.
4. Customer Acquisition: Why Speaking Still Works
Ndevr gets clients through reputation, referrals, and live appearances. Speaking at conferences continues to be a powerful way to build trust—especially for enterprise clients who often operate through RFPs and vendor vetting.
“They might not sign today, but when they switch roles or face a problem down the road, they remember you.”
5. Packaging: Projects That Turn Into Partnerships
While many agencies chase repeatable packages, Ndevr’s model starts with deep custom work and often leads into high-value retainers. Their enterprise clients typically need continuous development—not just a one-and-done website build.
6. Why Clients Are Coming Back to WordPress
Headless CMS migrations gone wrong. Overbuilt platforms that underdeliver. Ndevr has helped multiple clients return to WordPress—simplifying systems without sacrificing performance.
7. Building a Strong Referral Network
They’ve built meaningful partnerships with:
Managed WordPress hosting providers (WordPress VIP, Pantheon, WP Engine)
Creative agencies who need backend support
Other CMS-specialized agencies who refer when a project is a better fit for Ndevr
8. How to Evaluate New Partners
Meeky shared a candid take: partnerships only work when expectations, communication styles, and basic tools/processes align. Over-communication early on is key to setting up long-term success.
Notable Quotes
“We’re not just fixing things—we’re building them correctly.”
“WordPress isn’t just a blogging tool. It can be a full publishing platform.”
“We’ve had clients migrate back to WordPress after getting burned by overcomplicated tech.”
Learn More / Get Involved
Connect with Meeky on LinkedIn → Meeky Hwang
Explore Ndevr’s work → ndevr.io
Reach out → Contact Ndevr
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